About Us

We believe in effortless and enjoyable travels whether it's for business or personal. We never liked to iron clothes twice (before a trip and then after unpacking them fully wrinkled).

This sparked some ideas which in 2015 turned into the first travel products, which later quickly evolved into a European Start-up, focusing on innovative bags and intelligent travel accessories.

Our original and award-winning products have been featured in many popular newspapers, magazines and tv shows. The amount of positive feedback and market success gave us plenty of energy to grow and expand our designs further, with help of our chief designer Hugh!

Your own Butler

Your travel Butler products will help you organize your luggage, take the best care of your garments and serve you well in your journeys - as a true Butler would (a butler who really hates wrinkles and creasing!).

Elegant, smart designs by Hugh Butler will also make you look stunning and enjoy your trips with style and confidence.

Our promise

We guarantee you'll be satisfied and excited when you open the package. No surprises - color, size, function, features - all will look even better than you see in photos. We simply promise that you have found the product you will be proud of. 

Unique gifts 

Convertible Duffle bag?, Travel Shirt Carrier?, Two-side/color belt with rotating buckle? These are all very original gifts perfect "for men who already have it all". It will be a great surprise to your significant other, colleague, or boss who doesn't like to iron their clothes twice.